KorvaneTHE FREE HOMEPAGE GUIDE
Five questions your
homepage should answer.
Before changing colors or rebuilding the whole site, check whether a new visitor can understand the basics.
1. What do you actually do?
A headline such as “Quality solutions you can trust” gives visitors very little to work with. Describe the service and the customer it serves. For example: “House cleaning for busy households in [your actual service area].” Replace the placeholder with truthful information.
2. Is this for someone like me?
Explain the situations you handle, the area you cover, and important limits. A small amount of specific detail can help a visitor decide whether to keep reading.
3. What happens if I contact you?
“Request a quote” should lead to a clear quote process. Explain what information you need and what happens next. Only promise a response time you can meet.
4. What supports your claims?
Use accurate business details, relevant examples of your work, and genuine testimonials when you have permission to use them. Avoid unsupported superlatives, invented statistics, or implied guarantees.
5. Can I take the next step on my phone?
Open the page on a phone. Check whether text is readable, the main action is easy to find, and the contact process works. Automated tests can help, but they cannot replace checking the actual experience.
Show the homepage to someone unfamiliar with the business. Ask what the company offers, who it helps, and what they would do next. Write down the confusing parts before deciding what to change.
Make one change, then check it.
Save a baseline and record the change you make. Retest the page and track meaningful actions if you have appropriate analytics. A small sample or a higher automated score alone does not prove increased sales.
Further reading: Google’s SEO starter guide and W3C’s accessibility evaluation guidance.